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Writer's pictureMichelle Phillips

From Behind the Scenes to On-Camera Success: How TV Can Transform Your Business

Behind the Scenes to On-Camera Success: How TV Can Transform Your Business.

 

 Join me as I sit down with the incredible Melissa Rancourt, Executive Producer of Good Day Live on WTSP CBS. We dive deep into the fascinating world of television, discussing how it has evolved, and the crucial role storytelling plays in building credibility.

 

Here's what you can expect from this insightful episode:

 

Evolution of TV and Lifestyle Segments

Learn why lifestyle segments provide more in-depth information, making TV a powerful platform for experts and business owners.

 

The Power of Storytelling and Authenticity

We share personal experiences, including advice I received early in my TV career about embracing authenticity, and how storytelling can help you connect with viewers.


Digital Media and TV’s Role

We explore how TV offers more quality and depth than digital media, providing a perfect complement for your online presence.


Preparing for TV Appearances

Whether you're a business owner, coach, or author, Melissa and I offer tips on how to get comfortable on camera, engage your audience, and make a lasting impression.


Pitching to Producers: PR Agencies vs. Individual Pitches

Learn how to clearly communicate your value and make it easy for producers to say “yes” to your segment.

 

If you’ve ever wondered how to leverage TV to boost your brand’s credibility, trust, and visibility, this episode is packed with actionable advice and insights!

 

🎧 Listen to the full episode HERE


I hope you enjoy this episode as much as I enjoyed recording it! If you find it helpful, don’t forget to share it with a friend or colleague who could benefit from these insights.

 

Thank you for being a part of this incredible journey! 🌟


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